I was working with Bertrand McHenry this morning and we were coming up with new ideas for a blog. Specifically, he needed to pick a domain name. We thought about things, wrote things down and inevitably got distracted. We eventually came up with a name and purchased a domain. But I know, with some direction, the whole process would be a little smoother.
We should have Brainstormed.
Brainstorming is a great tool for getting to the heart of your ideas. It lets you focus on the creative side of your brain. The process is really simple and can be adapted to come up with ideas for anything.
I use it to come up with topics for my blog. And that is the example I’ll use today.
Let’s say you have a blog, such as www.theresourceguy.net and you need to come up with a year’s worth of categories and post topics, how would you do that? You would Brainstorm.
Brainstorming is a process that engages your creative mind. Don’t spell check, edit or correct your thoughts as they flow onto the paper. This is the time to let those ideas out as quickly as possible.
First you need to gather a few things. You need a stop watch or a timer that can be set to 2 minutes.
You’ll also need a blank sheet of paper and a pen or pencil.
You’ll need a quiet place to be with no distractions, noises, phone calls or interruptions
and finally, you’ll need about 2 minutes.
The idea is this: You are going to write down 12 ideas for blog posts in the next two minutes.
The 12 ideas are going to be your major topics for the next year (one each a month).
When I say go, start the timer and write down whatever you think of for the next 2 minutes.
Go.
Alright, good job. Now, lets look at that list. You should have at least 12 topics. If you have more, that’s great . If you have less, you’ll be ok.
Take another blank sheet of paper and write one of your topics at the top.
We are going to do the same thing again for 2 minutes, except instead of anything that comes to mind, write down 12 ideas that pertain to this topic specifically.
Timers to two minutes – Ready? GO!
Awesome. Now you have 12 topics and one of those topics you’ve expanded into 12 ideas. These ideas will be the subject of your blog posts for one month.
Now, finish it out with the other 11 topics. When you are done, you should have around 144 ideas to write about. They will automatically be arranged in an order that is logical and you should be able to segue between your topics easily.
If you write 144 blog posts this year and your average blog post is 300 words, you’ll have written over 42,000 words – enough to fill an entire book and enough to make you the expert on the subject.
Pick one of your topics and assign it to February and get started. When March comes, start on the next sheet of ideas. If you run long or have more to say about a topic, that’s fine, but blog about the new ideas too.
Let me know how brainstorming works for you and post links to your blog in the comments.
thanks and happy brainstorming
-the resource guy







